Although San Diego is a year-round destination, demand for rental vehicles is rapidly increasing during the winter season. The pleasant weather, comfortable driving conditions, and flexibility offered by rental vehicles continue to make car rentals an important part of winter travel. Winter holidays, business conferences, regional events, and extended vacations continue to generate higher rental demand throughout the season. The increase in domestic travel has directly supported higher demand for rental vehicles across major tourist destinations, including San Diego. Outlook for San Diego’s Winter Rental MarketSan Diego’s rental vehicle market is expected to remain strong as winter tourism continues growing each year.