Cosmetic transparency among famous women is still new. Celebrity women’s appearances have pretty much always been picked apart in the court of public opinion, but additional speculation about cosmetic procedures is inescapable in the social media era. When it comes to aesthetic transparency, famous men are following their female counterparts’ lead. And although women still account for the overwhelming majority of the aesthetics and beauty market, men are starting to eat bigger slices of that pie. The same report found that the number of skin resurfacing treatments performed on men rose 6.1 percent from 2023 to 2024.