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Apple’s ‘Upgrade’ Program: Lease an iPhone Like a Car
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Explosion
Apple is set to introduce a lease-to-own program named “Apple Upgrade.”
How Apple Upgrade Would WorkThink of it like leasing a car.
Reports suggest the program could launch as soon as next week, making it one of Apple’s more quietly impactful moves recently.
A monthly lease model can alleviate that initial shock significantly.
A lease model with an upgrade option simplifies that process, much like how many people cycle through new cars every couple of years without actually buying them.