What are consumers concerned about as the 2025 holiday season approaches? A new independent survey of 1,500 U.S. consumers reveals that 67% are concerned about rising prices, tariffs and inflation impacting their holiday shopping, with 76% actively looking for discounts and promotions to reduce holiday shopping costs. The survey also found that consumers are approaching the 2025 holiday season with measured optimism amid ongoing economic uncertainty. This balance between bargain-hunting and selective splurges presents a strategic imperative for retailers to deploy AI-driven personalization to deliver targeted value in real-time.”[Read more: What habits will consumers exhibit for 2025 holiday shopping?] [Read more: Will consumers favor brick & mortar or online this holiday season?]