When did buying stuff become a hobby? Get our free mobile appWe're Surrounded by "Must-Haves"Open almost any social media app, and you'll see it. The Cost Isn't Always About MoneyConsumerism isn't new, but social media has turned shopping into entertainment. Not because they're against buying things, but because they're asking better questions. I'm writing this because I'm trying to get better at recognizing when I'm buying something because I genuinely want it - and when I'm buying it because the algorithm convinced me I should.