Equifax will keep its $1 VantageScore 4.0 price in place through the end of 2027 as it pushes mortgage lenders to adopt the alternative credit score model, CEO Mark Begor told investors. The initiative was first launched in March, when the company also continued to offer free VantageScore 4.0 credit scores to mortgage, automotive, card and consumer finance customers who purchase FICO scores. In the second quarter, VantageScore mortgage volume reached 2.2 million transactions, nearly tripling from the first quarter, with the vast majority of those pulls coming from that 1,200-lender group. Equifax also has roughly 100 mortgage lenders that have moved to using only VantageScore at the $1 price point for mortgage originations. Begor told investors that Equifax makes no margin on FICO mortgage scores.