Ginger Kidd (VP APAC at Sinch) explains why deliverability matters more than ever for small businesses, and how small changes can unlock real revenue. Ginger Kidd (VP APAC at Sinch) explains why deliverability matters more than ever for small businesses, and how small changes can unlock real revenue. For Australian small businesses, it is important not to discount the power of email marketing. For small businesses, deliverability sits directly at the intersection of customer trust, engagement and revenue. Measurement tactics that will support successAn intelligent email strategy needs measurement that small businesses can actually use.