The global workflow automation market crossed $26 billion in value in 2026, on a trajectory toward more than $80 billion by 2035, and around 60 percent of businesses report having automated at least one meaningful workflow. This approach lowers the floor for workflow automation significantly for teams whose mental model is verbal, producing automations through conversation rather than configuration. Buyers are engineering teams, technical operations professionals, data teams and organizations with compliance requirements around where their workflow data is processed. Its K2 acquisition brought additional low-code application development and process management capabilities into the Nintex platform, and its Robotic Process Automation offering extends workflow automation from API-based processes into desktop and legacy application interaction. Pricing is included within Jotform plans starting at $34 per month for the Bronze plan, making it among the most affordable standalone approval automation tools on this list.