On April 13, 2029, the asteroid Apophis — named for the Egyptian god of chaos — will pass so close to Earth that it will be visible to the naked eye across much of the globe. And in terms of projecting global space leadership, the nation that leads at Apophis will be seen as the dominant force in planetary defense. This American Apophis Strategy rests on two core elements: the OSIRIS-APEX mission and the Apophis Pathfinder mission. Implementing a coordinated and innovative Apophis strategy would show NASA is listening and delivering planetary defense and science leadership. The American Apophis Strategy is simple, powerful, and cost-effective: keep OSIRIS-APEX on track and unleash Janus through a public-private partnership.