Over the previous days of its conference, Cvent—whose tech platform is used by about 34,000 clients—focused on the many uses of AI in business-event planning, marketing, execution and measurement. The firm also introduced the newly enhanced features of CventIQ, which is the AI-based foundation of the company’s various product offerings. Cvent hosted 30 AI-related sessions across the Connect program that addressed AI leadership and accountability, implementation planning and AI-ready leadership strategies for marketing professionals. McNeel Keenan, senior vice president, product management for Cvent. The closing-day programming built on a broader theme that Cvent recently rebranded around: AI works best when it strengthens, rather than replaces, the human connection at the heart of business events.