Cann has expanded its beverage portfolio with the launch of 0MG, its first zero-THC collection, as the brand looks to broaden its appeal beyond cannabis consumers and reach more everyday drinking occasions. The new range comprises two flavours – Blood Orange Cardamom and Lemon Lavender – formulated with magnesium, electrolytes, L-theanine and passion flower. The launch extends Cann’s flavour-led approach into a zero-THC format, while retaining the brand’s focus on premium ingredients and functional formulations. The 0MG collection will be available through Cann’s website from 9 July, with in-store availability scheduled to begin in August. Cann’s wider portfolio includes microdosed THC beverages available in multiple formats and dosage levels, including cans, liquid packets and 750ml bottles.