August 1, 2025Vino Vanguards: Part TwoLearn how several wineries are finding success in innovative waysBy Neil FergusonLast month, I wrote about the issues plaguing Oregon’s wine industry. It’s easy to understand why when strolling past the motorcycle to enter a bright, airy, sensory-overloaded tasting room adorned with pop art created by founder Anna Sweet and other artists. Crowds flock to Umpqua Valley’s JosephJane Winery, a multifaceted, dog and family-friendly space. When we go wine tasting with the whole family (including our black mutt), we look for other wineries with similar values,” notes Leon. At JosephJane, success means being willing and unafraid to try things not common at other wineries.