Forde shared her personal story of uncorking her potential. Lois Cho, who co-founded CHO Wines with winemaker husband Dave, led a workshop about using social media to boost sales. In 2020, during the heart of the pandemic, they pre-launched CHO Wines on Instagram, going from 200 to 4,000 followers using direct messaging, IG Live, stories and merchandise giveaways. In a follow-up conversation, Lois explained how the number of CHO Wines Instagram followers, now at 17,000, directly corresponds to sales. With continual postings, more eyes see us and our brand.” She tries adding new posts at least two or three times a week, sharing the CHO Wines story with both new and existing followers.