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Xiaomi reportedly ups its yearly smartphone sales target as it senses memory market normalization
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The surge in memory/storage prices due to the ongoing supply shortage has led to higher smartphone prices, which has also affected the business.
However, a new report claims that Xiaomi is expecting the situation to improve as it has raised its yearly smartphone sales target from around 90 million to 110 million units.
A person familiar with the matter says that Xiaomi has increased its yearly smartphone sales target, as it believes memory prices are poised for a reversal and could stabilize.
We really hope that's the case, as the memory supply shortage and higher component costs have sent smartphone prices skyrocketing, with some products being canceled or getting a limited release.
So here's hoping that memory prices stabilize soon, as it will be in the best interests of both customers and smartphone brands.