Today, The Coca‑Cola Company launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look. Built around the strategic principle to make every Coca‑Cola execution look and feel unmistakably Coca‑Cola, the visual refresh signals a new era of brand consistency and standout across more than 200 markets. This new look is rolling out across Latin America, Europe, Middle East and Asia. Rapha Abreu, Global Vice President of Design at The Coca‑Cola Company adds, “For over a century, Coca‑Cola has been a global symbol of optimism and authenticity. Now, with one seamless visual identity, we can deliver one recognizable brand experience to consumers.”To support the global rollout, Coca‑Cola has introduced a new immersive Brand Center alongside tech-powered Design Intelligence tools.