US travel demand is becoming increasingly nuanced rather than uniformly strong or weak. Together, the findings suggest that sentiment alone is becoming a poor predictor of actual travel behaviour. Consumers remain willing to prioritise travel despite cost pressures, but increasingly demand flexibility, value and shorter planning cycles. At the same time, businesses continue investing in face-to-face engagement, supporting premium demand, higher yields and stronger performance across key domestic markets. The result is a market that is neither weakening nor accelerating uniformly, but becoming more segmented.