Graham & Brown has created exactly that with their 2026 Color of the Year—Divine Damson. Divine Damson is meant to complement the rich and whimsical designs of Graham & Brown's 2026 Design of the Year—Eternal Weave. "The team drew inspiration from the growing presence of red tones we’re seeing throughout both the interiors and fashion worlds," said Iona Graham, brand and marketing controller at Graham & Brown. While Graham & Brown has established Divine Damson as its go-to color for 2026, the shade is versatile and timeless and can be used in your home for years to come. No matter where you decide to incorporate this shade into your space, Divine Damson will make your home feel luxurious.