I noticed a three cool girls (cool is defined by a French girl fringe, just FYI) around one beauty counter. It belonged to Violette_FR, the beauty line created by French make-up artist Violette Serrat, whose edit of impossibly chic products promises exactly what French women do best - effortless cool. Shop: Violette_FR Bisou Balm1. Violette_FR Bisou Balm Price: £31 www.libertylondon.com View offer Once I tried it, the appeal immediately made sense. I’ve been wearing the shade ‘Rose Latte’, a beige-toned pink that feels incredibly French girl coded.