Now Kroger is joining the mission to help its customers reach their protein goals with the launch of its Simple Truth Protein products. The new line includes 80-plus meals and snacks you'll want to add to your cart during your next trip to the grocery store. The products are an extension of Kroger's top-selling private label line, Simple Truth. "By combining quality and affordability, these products highlight Kroger's commitment to Our Brands innovation and to meeting customers' protein needs without the premium price tag." Kroger says that as Simple Truth continues to innovate and expand its protein line, customers can expect to see even more affordable, convenient and nutritious options that align with their daily needs.