Article contentThe formal presentation ended with a solid refresher for volunteers on the tone and message the campaign wants them to carry at the door. It went into specific things like the importance of leading with emotion, and how to avoid lobbing weirdly off accusations about the current mayor, like that he’s lazy or a bad person. The campaign is making a good show of saying this is a positive campaign — not in the sense that they won’t criticize the current administration, but in the sense that they are focused on showing why theirs is the right team instead.