How can you truly connect with K-12 leaders and not get lost in the noise? In this 30-min. session, we’ll break down how to reach district leaders, school leaders, and educators on social media and other channels with content that actually resonates and drives engagement with your brand. Drawing on real-world examples and proven strategies, we’ll share:What topics are trending among K-12 leaders and educatorsWhich content and formats drive engagement (and what falls flat)Who’s really on social media in the K-12 space—and how they use itTips for targeting, posting, and sparking conversationBe sure to bring your questions. We’ll leave time for a lightning round Q&A session.