Netflix recorded its two biggest cloud game launches to date with FIFA World Cup: Launch Edition and Unhinged. Netflix recorded a 600% year-over-year increase in engagement across its kids mobile games business, driven by the Playgroup app which launched in April. Gaming momentumThe company also acknowledged its progress in cloud gaming, stating that June delivered its two most successful cloud game launches to date with the release of FIFA World Cup: Launch Edition and Unhinged. AI-powered growthBeyond content, the company also outlined how artificial intelligence is increasingly supporting its games and entertainment ambitions. Netflix said it is using large language models to improve content discovery, personalise recommendations and enhance search with new voice and AI-powered natural language functionality.