For hardcore games, the appeal is in creating a stable early engagement layer that helps users survive the gap between install and internal live ops. Yes - hardcore games need patience in measurement, but we’ve already been optimising for deeper-funnel behaviour for a while. For hardcore games largely dependent on purchases, this synergy can influence ROAS in a very meaningful way. What makes you confident that rewarded UA can become a serious channel for hardcore games? Yes, hardcore games are complex, but the setup doesn’t have to be more complex for these advertisers.