Apple is increasingly relying on existing customers to drive iPhone sales, with new research showing nearly nine in 10 buyers were already using an iPhone. Meanwhile, just 12% of new iPhone buyers switched from an Android device, down from 14% a year earlier and 13% in 2024. CIRP said Android switchers have accounted for between 11% and 15% of iPhone buyers in recent years, suggesting the latest decline remains within the research firm’s normal range. However, the survey did not examine the number of iPhone users switching to Android, meaning it does not provide a complete picture of movement between the two platforms. Apple could look to attract more Android customers with its widely anticipated foldable iPhone, which would place the company in direct competition with foldable devices from the likes of Samsung and Google.