Premier football club Paris Saint-Germain (PSG) announced last week that it has penned a three-year partnership with BYD, appointing the Chinese brand as its official automotive partner. This mirrors a similar partnership BYD signed last year with Inter Milan, another prestigious football club in Europe. PHOTO BY Sharleen BanzonAs PSG’s official automotive partner, BYD will support the club’s day-to-day operations by providing it with both BYD and Denza-branded vehicles. PHOTO BY DenzaParis Saint-Germain chief revenue officer Richard Heaselgrave happily welcomed the BYD partnership. “As one of the world's fastest-growing and most innovative companies, BYD is a natural partner for the Club.