Ten Kraft Heinz brands fall under the agreement, among them Heinz, Philadelphia, and Kraft Mac & Cheese, according to the Wall Street Journal. Beyond parks and stores, the arrangement reaches into Disney's studios and streaming platforms, with Kraft Heinz putting money behind content that the two companies will develop together. For Kraft Heinz, the partnership fits into a wider campaign to arrest a prolonged slide in sales and reinvigorate its portfolio of brands. Kraft Heinz described the deal as a move to push its products into experiential commerce rather than relying solely on traditional retail channels. The Disney deal will draw on those funds.