Indonesia currently stands as a remarkable player in the global iron and steel industry, with export values reaching approximately US$27.5 billion in 2023. Given these facts, decarbonising the iron and steel industry has become a pressing necessity, not only in terms of emissions reduction, but also in enhancing Indonesia’s iron and steel industry competitiveness in the global market.“ However, it should be noted that when green iron and steel are sold to the domestic market, a key question to address is whether there are potential buyers, particularly in the Indonesian market, given that green iron and steel are priced higher than conventional iron and steel. By comparison, iron and steel produced through conventional methods are approximately 30 to 60 per cent cheaper than green iron and steel, meaning that green iron and steel are not yet price-competitive. On the other hand, Indonesia already has the Ecolabel Certificate, the Green Industry Standard (SIH) of the Ministry of Industry, as well as various international references such as ISO and Environmental Product Declaration (EPD).