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MCoBeauty revives original All Nighter Setting Spray formula with Skindinavia after Urban Decay axe
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Cosmetics Business
MCoBeauty is bringing back the original formula All Nighter Setting Spray with Skindinavia, after the original was axed by Urban Decay last year.
Skindinavia had produced All Nighter setting spray for Urban Decay for 15 years before the L’Oréal-owned make-up brand cut ties with the supplier last year and reformulated the cult product.
Now called All Dayer, the setting spray will be available at superdrug.com, TikTok Shop and Amazon from 14 August.
The original Urban Decay All Nighter Setting Spray, made with Skindinavia’s patented formula, was priced at £29.50 for a full-size 120ml bottle.
“By taking an original luxury formula that millions of consumers have trusted for years, but making [it] at a mass price point.