When Bodycare disappeared from the UK high street last year, it left more than 140 empty stores and a considerable gap in the value beauty market. For many shoppers, particularly across the North and Midlands, Bodycare had been a familiar and dependable destination. Due to demand, the entry deadline for the Pure Beauty Awards has been extended until 24 July! Alongside health and beauty staples, its stores will feature K-beauty, fine fragrance, professional piercing services and free creator studios where customers can film social media content. The question is whether Bodycare can convert that attention into repeatable, profitable customer behaviour.