Newcastle United supporters are set to vote on a new crest, with the club poised to change their badge for the first time since 1988. The existing emblem is popular with supporters, but Newcastle feel it "struggles to perform in a modern setting". "Its intricacies and irregularities make consistent, high-quality reproduction impossible - from modern digital platforms to broadcast environments and merchandise," the club said. The club have discussed "potential routes forward" with the fan advisory board and surveyed 19,500 members and season ticket holders. However, Newcastle supporter Phil highlighted how the club "at least seem to be listening to fans instead of barrelling into some soulless, corporate design".