Roustan Hockey turns out about 400,000 traditional wooden sticks a year, roughly 100,000 of them bound for the United States. On July 20, the White House announced 50 percent tariffs on a series of Canadian goods including wine, cement and hockey sticks, effective in 30 days. Hockey sticks featured prominently, presumably because they are to Canada what bourbon is to Kentucky: both a commodity and a national symbol. No NHL player has regularly used a wooden stick in well over a decade. The most indisputably Canadian stick is also the least representative of the modern game.