Russia and India have great potential to high-quality films together, ones that don't just copy from the Hollywood playbook, Sarfaraz Alam Safu, an Indian director and producer for Picture Entertainment, said in an interview with TASS. "India and Russia have great potential. However, major producers and market players on both sides need to temper their love for Hollywood and take some risks. According to Safu, since the pinnacle of Indian films’ popularity, "Indian cinema has changed and evolved technically but the style and storytelling are still the same as in the USSR time. Not the Russia rebate but Moscow or Kaliningrad, Baikal rebate.