(Photo by Jose Francisco Morales via Unsplash)Sports Studio has partnered with TheSoul Group to expand distribution of its Free Live Sports service across YouTube and other social media platforms, the companies announced early Tuesday morning. The agreement centers on a YouTube-focused distribution strategy intended to increase audience reach and advertising revenue for Free Live Sports, Sports Studio’s flagship brand. Under the partnership, TheSoul Group will apply its channel management, platform operations and audience development capabilities to Free Live Sports programming. Free Live Sports aggregates more than 125 live channels covering traditional and nontraditional sports. “This partnership extends Free Live Sports onto the platforms where fans already spend their time.”