This is a political class that has given up on shaping the world and instead looks to shape the narrative. It proposes a ‘prominence regime’ for ‘trustworthy’ news on social media and video-sharing platforms. Despite the case being an enormous sensation on social media, it took 18 days for the New York Times to comment. Why such a desperate need to exercise total narrative control? But it looks increasingly likely that as the narrative control efforts fail, they will intensify their work in more radical directions.