— Only 30% of CMOs have mature AI readiness capabilities despite 70% naming it a critical goal, per Gartner. In this third and final article, I explore four critical success factors that need to be in place to mature AI readiness. Why AI Readiness Needs Clear C-Suite OwnershipImproving AI readiness starts with the issue being understood, owned and prioritized at the C-suite level. AI Readiness Maturity: Key Factors for Digital TeamsThe following table highlights the most important lessons, actions and strategic considerations emerging from this article's four AI readiness success factors. How to Start Building AI Readiness Maturity TodayAI readiness maturity is arguably one of the key challenges of today for digital marketing teams.