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EN
The End of Search
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TPM – Talking Points Memo
A few weeks ago I wrote this post about how Google, once a foundation of the open web, had shifted decisively against it by transforming search into the front end of a chatbot.
Now the Times has a piece that examines the same issue.
This is usually presented as a extinction event or at least a catastrophe for publishers.
(It’s not for us because we were never very reliant on search.)
But as I noted in that June post, there’s much more here than an issue for publishers.