MADISON, Wis. – After 173 years of serving Wisconsin’s newspaper industry, the Wisconsin Newspaper Association (WNA) today announced it will adopt a new name: the Wisconsin NewsMedia Association (WNA). The new name reflects the evolution of how Wisconsin news organizations deliver trusted local journalism to their communities. The transition to the Wisconsin NewsMedia Association acknowledges that today’s news consumers expect information to be available whenever and wherever they choose to access it. The Wisconsin NewsMedia Association represents the next chapter in that mission.” About the Wisconsin NewsMedia AssociationFounded in 1853 as the Wisconsin Newspaper Association, the Wisconsin NewsMedia Association is the statewide trade association representing Wisconsin’s local news organizations.