The meeting, held on July 17 at the residence of ZTO chairman Hibu Tatu, focused on the vital role of local tourist guides in enhancing visitors’ experiences. Both organisations emphasised that tourist guides are not merely route navigators but ambassadors of their destinations, serving as the first point of contact for travellers and creating lasting impressions through their knowledge, professionalism and hospitality. The discussions highlighted that certified local guides play a crucial role in interpreting the history, culture, traditions and natural heritage of their respective destinations. Their expertise enables visitors to gain a deeper understanding of local communities while promoting respect for indigenous customs, traditions and the environment. Recognising the need to further improve tourism standards in the Northeast, ZTO chairman Hibu Tatu, NTA president Vimeto Vakha and NTA General Secretary Veshehu Kezo jointly advocated for the mandatory engagement of certified local tourist guides.