Consumer New Zealand is warning online shoppers to be extra aware when attempting to buy Kiwi-made following a number of reports about online stores appearing to be local, when in fact they are based overseas. Reviews of the website on Facebook and Trust Pilot have claimed products on the site are also available on AliExpress. So if a business purports to have a New Zealand domain name, you can look up who's behind that business through the domain name commissioner. Duffy says it is not as simple as authorities having a website taken down, given the global nature of online retail. "It's illegal for businesses to mislead consumers in New Zealand, but often these businesses are based overseas.