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Netflix quietly reveals what AI did to 300 of its programs
['Tobi Opeyemi Amure', 'July', 'Min Read']
Yahoo Finance
The streamer told shareholders in its second-quarter letter that roughly 300 of its titles used generative AI somewhere in production this year, with most of that work landing in post-production, according to Variety.
What Netflix told its shareholders about AIThe letter described the technology showing up across the full production process, from concept and previsualization through post-production and release.
Netflix said the tools help it deliver "higher-quality output more quickly and at a lower cost," according to Variety.
Production partners must flag intended AI use, and generating performances or replacing union-covered work requires consent and the right agreements, according to Digital Trends.
AI "will give creatives better tools to bring their visions to life," he said, according to IndieWire.