The Difference Between Being Liked and Being LikeableRather than seeking to be liked, leaders should focus on being likeable, according to Jenni Field, author of Nobody Believes You. When leaders try too hard to be liked, it can adversely affect their credibility within an organisation, precisely for these reasons. Seek Working Relationships, Not FriendshipsAt work, you don’t need to be everybody’s friend. You don’t need everyone at work to like you. You just need to be someone they can work alongside comfortably and trust to do the right thing.