In an interview with Autocar, Peter Kronschnabl, Genesis Europe’s managing director, told the publication that the brand is "evolving." Since its inception a decade ago as a standalone brand, Genesis has steadily grown from a pair of sedans into a broad, appealing, and competitive portfolio, but it doesn’t compete in every segment with its rivals. Even if the brand fails to follow through on a small EV, Genesis still has big plans. In April, Genesis announced it plans to launch 22 models between now and the end of 2030 in America. With Hyundai not bringing the Ioniq 3 to the US market, we doubt we will get Genesis’ small EV if it decides to build one.