Fabulate has appointed Gabrielle Lawton as its first New Zealand commercial lead as it establishes a dedicated presence in the market. Based in Auckland, Lawton will lead commercial growth and work with brands, agencies, creators and platform partners across New Zealand. She joins with experience across media, digital marketing, partnerships and commercial leadership. “I’m incredibly excited to be joining Fabulate at such an exciting stage of its growth,” Lawton said. “Fabulate has proven that the right combination of technology, AI and expertise can help brands scale creator marketing more effectively.