EssenceMediacom has retained Uber's media account across Asia Pacific, extending a partnership that has spanned the region since 2017. EssenceMediacom said the renewed partnership will continue to focus on combining strategic planning with WPP Open's AI and data capabilities to deliver media strategies across the region. "We're incredibly proud to continue our partnership with Uber across APAC," Pippa Berlocher, CEO at EssenceMediacom Australia, said. Lee Walsh, global head of media at Uber, said the agency's understanding of the business and regional expertise helped secure the account following the review. He said local market expertise and a vision for how data, technology and AI can help accelerate Uber's growth, was key.