Coca-Cola has unveiled a new global visual identity system, introducing a refreshed design aimed at creating greater consistency across its marketing, packaging and consumer experiences in more than 200 markets. "Coca‑Cola is one of the most recognised brands in the world, and with that comes a responsibility to keep evolving” said Arnab Roy, president, Coca‑Cola global category. In tandem, Rapha Abreu, global vice president of design at The Coca‑Cola Company adds, “For over a century, Coca‑Cola has been a global symbol of optimism and authenticity. Now, with one seamless visual identity, we can deliver one recognisable brand experience to consumers.” Coca-Cola's refreshed identity comes as major global consumer brands continue to sharpen their visual systems to stand out in increasingly competitive markets.