The world has been obsessed with what Gen Z is or isn’t doing. “They’re late to the party, they’re not skipping the party,” IWSR president Marten Lodewijks told Business Insider. The legal drinking age youths are catching up, but their drinking habits look a little different from their elders’. “The evidence demonstrates that Gen Z consumers enjoy drinking at roughly the same levels as the rest of society,” he added. “They were literally coming of age at a point in which everything got shut down,” Lodewijks told BI.