Case in point, OpenAI wants you to believe that by 2030, it’ll be raking in $100 billion a year just from ads alone — even though it’s currently struggling to reach just $1 billion. That figure isn’t just bad news for OpenAI, but for every giant tech company, all of which are jockeying for a piece of the AI ad pie. In 2026, Emarketer projects that the combination of OpenAI, Microsoft, Google, and Amazon will bring in under $1 billion in ad revenue. For context, OpenAI had projected that its AI ad revenue alone would hit $2.5 billion by the end of this year. To hit that number, AdWeek observes, OpenAI needs three miracles to happen all at once.