The growth rate in the Athletic and Athleisure categories is expected to be the fastest across footwear categories. Almost a third of those surveyed said footwear purchases were influenced by celebrity endorsement. AlixPartners noted that footwear prices jumped significantly in response to tariffs, shipping, and materials, with increases for teens and children outpacing those for adult shoes. Among the rest, 22 percent indicated they’d start their BTS shopping on July 4, 37 percent between July 5 and August 15, and 11 percent after August 15. Of the respondents, 35 percent plan to do the majority of their BTS shopping online and 34 percent in-store.