Daisy Kelly's business was inspired by a personal problem - for years she'd been pulling out her eyelashes. She started Glow For It from her mother's kitchen table in 2020 while she was a student and now her business generates £6m a year in sales. More than 40% of Daisy's sales come from TikTok Shop UK and increasingly from livestreams. "I think live shopping gives people that connection and interaction that we're all craving... We actually generated over £100,000 revenue in one 12 hour TikTok live," says Daisy, 27. "It's categorically changed the trajectory of my business."