The production is helmed by director Robert Hastie (Standing at the Sky’s Edge), who provided directorial support for the Riverside Studios run, and choreographed by Jenny Arnold (Jerry Springer: The Opera). The creative team also includes Ben Stones (Sylvia) as set and costume designer, Mark Henderson (Girl from the North Country) as lighting designer, Mike Walker (Jerry Springer: The Opera) as sound designer and Steve Sidwell (Beautiful: The Carole King Musical) as orchestrator and vocal arranger. Commissioned by New Diorama Theatre, co-commissioned by the Lowry, and also supported by the Rhine, the musical is presented in the West End by Avalon (in association with SpitLip), who have supported the show since the Southwark Playhouse runs.